Confident business writing is an integral part of effective business communication. Whether you are producing writing for internal distribution, content for a website or blog, or press releases to promote your product or service, finding the right content and tone to engage your audience is vital.
Led by an experienced writer, journalist or blogger, you will explore core skills to:
Stimulate creativity and new approaches to writing through engaging exercises
Structure content to attract your audience’s attention
Understand how to adapt your writing in order to reflect brand values
Build strong business narratives that capture the imagination
Discover how formatting can make all the difference, then make it work for you
Learn through hands-on exercises that are relevant for your business, with personalised feedback
This workshop can be tailored to suit your individual needs, catering to everyone from graduates at the start of their careers, to seasoned professionals looking for nuanced writing skills. By the end of this workshop, you will leave with a set of practical strategies for continually improving your business writing, having built confidence in writing for a range of relevant contexts, audiences and platforms.
See an increase in the accuracy, speed and variation of your writing
Apply structures to narratives to make them more effective
Build your brand by reflecting and reinforcing its values in all your written communications
See a positive change your audience's behaviour
Increase response rates in a range of written contexts