From coherent emails to engaging blog content and snappy social media posts, in the 21st-century knowing how to create excellent written content and career success goes hand-in-hand.
More often than not, rather than outsourcing, businesses look internally for writing enthusiasts who can multi-task and create fantastic, on-brand content that is both intellectually and visually striking, which means understanding content structure. By developing excellent written communication skills, you may be putting yourself ahead of your colleagues, opening yourself up to more opportunities.
During our Business Writing workshop, you will work with an experienced writer, journalist or blogger to develop your writing skills, including both basic and advanced writing techniques.
What You Will Learn
During our Business Writing workshop, you will learn:
How to approach writing creatively to produce engaging content
Content structure and how to format your content for visual impact
How to reflect brand values in your writing
How to tell captivating stories through written content
Depending on your experience level, whether you're a student or seasoned professional, our workshop can be tailored to meet your needs, so you get the most out of the learning experience.
At City Academy, all our workshops are led using practical exercises relevant to the industry and individual partaking in the workshop. Throughout and at the end of the workshop, you will be provided with extensive feedback on your work to ensure you can continue developing your writing skills.
By the end of our Business Writing workshop, you will have the knowledge and know-how to adapt your writing to several industries, contexts and platforms – all skills that are invaluable to business.
During our Business Writing workshop, you will:
Improve accuracy, speed and variation in your writing
Understand how to structure content for the most impact
Develop techniques to reflect a brand suitably in written content