{"id":19385,"date":"2024-12-06T11:36:31","date_gmt":"2024-12-06T11:36:31","guid":{"rendered":"https:\/\/www.city-academy.com\/business\/?post_type=customer_story&#038;p=19385"},"modified":"2025-07-16T14:35:18","modified_gmt":"2025-07-16T13:35:18","slug":"google","status":"publish","type":"customer_story","link":"https:\/\/www.city-academy.com\/business\/our-clients\/google","title":{"rendered":"Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19385\" class=\"elementor elementor-19385\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5565da5 elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"5565da5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31e9b15\" data-id=\"31e9b15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8647b6 mas-addons-sticky-no elementor-widget elementor-widget-image\" data-id=\"d8647b6\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"411\" height=\"256\" src=\"https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/google-logo.webp\" class=\"attachment-large size-large wp-image-22581\" alt=\"google communications training case study\" srcset=\"https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/google-logo.webp 411w, https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/google-logo-300x187.webp 300w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4843dac mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-heading\" data-id=\"4843dac\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"mas-addons-heading-title show-line-no\">Storytelling skills for data analysts<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ce72e elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"55ce72e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da486aa elementor-invisible\" data-id=\"da486aa\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1762c07 mas-addons-sticky-no elementor-widget elementor-widget-image\" data-id=\"1762c07\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"336\" src=\"https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/google-communication-skills-training.webp\" class=\"attachment-full size-full wp-image-22589\" alt=\"google communication skills training\" srcset=\"https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/google-communication-skills-training.webp 640w, https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/google-communication-skills-training-300x158.webp 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0d996a\" data-id=\"f0d996a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90e8e68 elementor-widget__width-initial mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-heading\" data-id=\"90e8e68\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"mas-addons-heading-title show-line-no\">Google: Search for your Story\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e279b mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"09e279b\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google were looking at how to improve the regular briefings made by a group of their senior analysts. Following consultation with the business, City Academy tailored a <a href=\"https:\/\/www.city-academy.com\/business\/communication-skills\">Communication Skills Training workshop<\/a> to take the team out of their comfort zones whilst developing the skills they already had.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bb8eb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"2bb8eb9\" data-element_type=\"section\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc2f9c1\" data-id=\"dc2f9c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d27a48 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-heading\" data-id=\"8d27a48\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"mas-addons-heading-title show-line-no\">The Brief\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c98565 mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"9c98565\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google\u2019s advertising team are responsible for communicating a diverse product mix to clients. With a range of top quality products the team are adept at presenting facts and rationale to build a case.<\/p><p>As the company\u2019s focus was shifting from a performance driven approach to a brand approach there was an increasing requirement to use narrative to make a lasting impact. The advertising team needed to learn practical storytelling skills that could be applied to their roles. Each team member regularly presented to a variety of audiences, from 10 to 100 people. The team were looking for an enjoyable and interactive session that had direct relevance to their roles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba828fe mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"ba828fe\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Google team&#8217;s two key objectives were:<\/p><p>A) Learn practical narrative techniques to communicate with confidence and clarity.<\/p><p>B) Bring the team together to share a fun, creative experience<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec265ac\" data-id=\"ec265ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ed090c elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"7ed090c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-16e146f\" data-id=\"16e146f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-251cb44 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-icon-box\" data-id=\"251cb44\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<!-- box link  -->\n\t\t\t\t\t\t<!-- box link  -->\n\t\t<div class=\"mas-addons-feature-box-item mas-addons-feature-icon-left mas-addons-icon-position-\">\n\n\t\t\t\n\t\t\t<div class=\"mas-addons-feature-content-wrap\">\n\t\t\t\t<div class=\"mas-addons-feature-content\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"mas-addons-feature-title\">SERVICE<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>Storytelling for Business<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<!-- box link  -->\n\t\t\t\t\t<!-- box link  -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e1c8c mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-icon-box\" data-id=\"67e1c8c\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<!-- box link  -->\n\t\t\t\t\t\t<!-- box link  -->\n\t\t<div class=\"mas-addons-feature-box-item mas-addons-feature-icon-left mas-addons-icon-position-\">\n\n\t\t\t\n\t\t\t<div class=\"mas-addons-feature-content-wrap\">\n\t\t\t\t<div class=\"mas-addons-feature-content\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"mas-addons-feature-title\">INDUSTRY<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>Technology<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<!-- box link  -->\n\t\t\t\t\t<!-- box link  -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c362d67 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-icon-box\" data-id=\"c362d67\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<!-- box link  -->\n\t\t\t\t\t\t<!-- box link  -->\n\t\t<div class=\"mas-addons-feature-box-item mas-addons-feature-icon-left mas-addons-icon-position-\">\n\n\t\t\t\n\t\t\t<div class=\"mas-addons-feature-content-wrap\">\n\t\t\t\t<div class=\"mas-addons-feature-content\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"mas-addons-feature-title\">TEAM SIZE<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>10<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<!-- box link  -->\n\t\t\t\t\t<!-- box link  -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67cbf2 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-icon-box\" data-id=\"b67cbf2\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<!-- box link  -->\n\t\t\t\t\t\t<!-- box link  -->\n\t\t<div class=\"mas-addons-feature-box-item mas-addons-feature-icon-left mas-addons-icon-position-\">\n\n\t\t\t\n\t\t\t<div class=\"mas-addons-feature-content-wrap\">\n\t\t\t\t<div class=\"mas-addons-feature-content\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"mas-addons-feature-title\">LOCATION<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>Sadler's Wells, EC1R, London<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<!-- box link  -->\n\t\t\t\t\t<!-- box link  -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b4ee1 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-icon-box\" data-id=\"b4b4ee1\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<!-- box link  -->\n\t\t\t\t\t\t<!-- box link  -->\n\t\t<div class=\"mas-addons-feature-box-item mas-addons-feature-icon-left mas-addons-icon-position-\">\n\n\t\t\t\n\t\t\t<div class=\"mas-addons-feature-content-wrap\">\n\t\t\t\t<div class=\"mas-addons-feature-content\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"mas-addons-feature-title\">DURATION<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>4 hours\n<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<!-- box link  -->\n\t\t\t\t\t<!-- box link  -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f644750 elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"f644750\" data-element_type=\"section\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9124a2\" data-id=\"f9124a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e32407 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-heading\" data-id=\"7e32407\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"mas-addons-heading-title show-line-no\">What did we do?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788d7c8 mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"788d7c8\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google and City Academy both felt that the training would be best delivered outside of the regular work environment.<\/p><p>As such, we worked with our venue partner of 10 years, <a href=\"https:\/\/www.sadlerswells.com\/\" target=\"_blank\" rel=\"noopener\">Sadler\u2019s Wells<\/a>, to deliver a creative session in a dance studio.<\/p><p>Here we ran a fun, practical and individually tailored session on <a href=\"https:\/\/www.city-academy.com\/business\/communication-skills\/storytelling-for-business\">Storytelling Technique<\/a> for the Google analysts. The group had first-hand experience of the power of storytelling and the practical skills to apply this in their roles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae54396 mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"ae54396\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The best way to learn the art of Storytelling is for participants to be given multiple opportunities to tell stories. Humans are innate storytellers. It\u2019s in our DNA. All too often socialising from young age and moving into the corporate environment can stifle our creativity and confidence for telling stories. The good news is that it doesn\u2019t take long for us to discover effective and authentic ways to tell stories that not only suit the content but leave a lasting impact on those around us.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec53bf mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"6ec53bf\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our experiential approach helped the analysts find their own connections between the workshop content and the office. As with most of our clients Google were keen to ensure that the skills were easily transferred back in the workplace.<\/p><p>Through a series of enjoyable exercises the group explored how to use narrative technique confidently to give shape and colour to dry content and convey complex information in a succinct and powerful way. The team also enjoyed the experience of working together imaginatively \u2013 an important outcome to foster creative and innovative thinking as a team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b54197 elementor-section-full_width elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"0b54197\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b56794\" data-id=\"3b56794\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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