{"id":19945,"date":"2024-12-09T07:31:18","date_gmt":"2024-12-09T07:31:18","guid":{"rendered":"https:\/\/www.city-academy.com\/business\/?post_type=customer_story&#038;p=19945"},"modified":"2025-07-23T14:55:20","modified_gmt":"2025-07-23T13:55:20","slug":"magnum","status":"publish","type":"customer_story","link":"https:\/\/www.city-academy.com\/business\/our-clients\/magnum","title":{"rendered":"Magnum"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19945\" class=\"elementor elementor-19945\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5565da5 elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"5565da5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31e9b15\" data-id=\"31e9b15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8647b6 mas-addons-sticky-no elementor-widget elementor-widget-image\" data-id=\"d8647b6\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"411\" height=\"256\" src=\"https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/magnum-logo.webp\" class=\"attachment-large size-large wp-image-22672\" alt=\"magnum logo\" srcset=\"https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/magnum-logo.webp 411w, https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/magnum-logo-300x187.webp 300w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4843dac mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-heading\" data-id=\"4843dac\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"mas-addons-heading-title show-line-no\">A Taste of Entertainment<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ce72e elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"55ce72e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da486aa elementor-invisible\" data-id=\"da486aa\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1762c07 mas-addons-sticky-no elementor-widget elementor-widget-image\" data-id=\"1762c07\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"296\" src=\"https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/magnum-product-launch.webp\" class=\"attachment-full size-full wp-image-22676\" alt=\"magnum product launch\" srcset=\"https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/magnum-product-launch.webp 640w, https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/magnum-product-launch-300x139.webp 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f0d996a\" data-id=\"f0d996a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1416813 elementor-widget__width-initial mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-heading\" data-id=\"1416813\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"mas-addons-heading-title show-line-no\">Magnum: Product Launch<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d8008 mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"32d8008\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For a major <strong>product launch<\/strong>, ice-cream company <strong>Magnum<\/strong> were looking to make a big impact on adult consumer audiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bb8eb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"2bb8eb9\" data-element_type=\"section\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc2f9c1\" data-id=\"dc2f9c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d27a48 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-heading\" data-id=\"8d27a48\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"mas-addons-heading-title show-line-no\">The Brief<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c98565 mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"9c98565\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In London, city-wide promotions involved full wrapping on 25 double-decker buses, coverage in major press and a strategic partnership with <a href=\"https:\/\/www.timeout.com\/\" target=\"_blank\" rel=\"noopener\">Time Out<\/a> and Regent Street Association.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba828fe mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"ba828fe\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The company&#8217;s promotions online, in press and on billboards and buses across London were focused on one event; Magnum&#8217;s take-over of the iconic Regent Street.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0545e8a mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"0545e8a\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Magnum needed not only to encourage visitors to this major traffic-free launch but also to lengthen the duration of their visit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec265ac\" data-id=\"ec265ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7ed090c elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"7ed090c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-16e146f\" data-id=\"16e146f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-251cb44 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-icon-box\" data-id=\"251cb44\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<!-- box link  -->\n\t\t\t\t\t\t<!-- box link  -->\n\t\t<div class=\"mas-addons-feature-box-item mas-addons-feature-icon-left mas-addons-icon-position-\">\n\n\t\t\t\n\t\t\t<div class=\"mas-addons-feature-content-wrap\">\n\t\t\t\t<div class=\"mas-addons-feature-content\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"mas-addons-feature-title\">SERVICE<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>Corporate Entertainment and Hospitality<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<!-- box link  -->\n\t\t\t\t\t<!-- box link  -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e1c8c mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-icon-box\" data-id=\"67e1c8c\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<!-- box link  -->\n\t\t\t\t\t\t<!-- box link  -->\n\t\t<div class=\"mas-addons-feature-box-item mas-addons-feature-icon-left mas-addons-icon-position-\">\n\n\t\t\t\n\t\t\t<div class=\"mas-addons-feature-content-wrap\">\n\t\t\t\t<div class=\"mas-addons-feature-content\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"mas-addons-feature-title\">LOCATION<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>Regent Street, Central London<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<!-- box link  -->\n\t\t\t\t\t<!-- box link  -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c362d67 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-icon-box\" data-id=\"c362d67\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<!-- box link  -->\n\t\t\t\t\t\t<!-- box link  -->\n\t\t<div class=\"mas-addons-feature-box-item mas-addons-feature-icon-left mas-addons-icon-position-\">\n\n\t\t\t\n\t\t\t<div class=\"mas-addons-feature-content-wrap\">\n\t\t\t\t<div class=\"mas-addons-feature-content\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"mas-addons-feature-title\">TARGET MARKET<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>Magnum's PR team; Hot Pickle's team, Regent Street Association team; general public<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<!-- box link  -->\n\t\t\t\t\t<!-- box link  -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67cbf2 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-icon-box\" data-id=\"b67cbf2\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<!-- box link  -->\n\t\t\t\t\t\t<!-- box link  -->\n\t\t<div class=\"mas-addons-feature-box-item mas-addons-feature-icon-left mas-addons-icon-position-\">\n\n\t\t\t\n\t\t\t<div class=\"mas-addons-feature-content-wrap\">\n\t\t\t\t<div class=\"mas-addons-feature-content\">\n\t\t\t\t\t\t\t\t\t\t<h4 class=\"mas-addons-feature-title\">TEAM SIZE<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<p>1000+<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t<!-- box link  -->\n\t\t\t\t\t<!-- box link  -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f644750 elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"f644750\" data-element_type=\"section\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9124a2\" data-id=\"f9124a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e32407 mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-heading\" data-id=\"7e32407\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"mas-addons-heading-title show-line-no\">What Did We Do?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788d7c8 mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"788d7c8\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Having provided popular public entertainment on the same street for a number of events, Magnum&#8217;s creative agency Hot Pickle approached City Academy to provide the entertainment. A key element of the brief was to identify and audition the most appropriate entertainment acts and ensure that all acts complied with brand specifications.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae54396 mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"ae54396\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>City Academy programmed a full programme of entertainment including choirs, professional dance acts, salsa dancers and stilt-walkers. Working closely with Hot Pickle we managed to reduce cost for the client and provide performance opportunities for our students.<\/p><p>The event was attended by 550,000 members of the public across the day.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68afb61 elementor-section-boxed elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"68afb61\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;mas_addons_sticky&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8cbb488\" data-id=\"8cbb488\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41cbc7d mas-addons-sticky-no elementor-widget elementor-widget-image\" data-id=\"41cbc7d\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"42\" height=\"60\" src=\"https:\/\/www.city-academy.com\/business\/wp-content\/uploads\/2024\/12\/swift_top.png\" class=\"attachment-large size-large wp-image-19488\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f317a1b\" data-id=\"f317a1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a190c4d mas-addons-sticky-no elementor-widget elementor-widget-mas-addons-heading\" data-id=\"a190c4d\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"mas-addons-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"mas-addons-heading-title show-line-no\">\"The Regent Street Association was delighted City Academy returned to Regent Street to perform at A Shopping Day with Magnum in May as well as Summer Streets every Sunday in July. Your activities were so enjoyed and appreciated last year; to attract crowds to actually dance on Regent Street is some achievement. Look forward to having you again.\"<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0bccd mas-addons-sticky-no elementor-widget elementor-widget-text-editor\" data-id=\"bb0bccd\" data-element_type=\"widget\" data-settings=\"{&quot;mas_addons_sticky&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Annie Walker<br \/><strong>Regent Street Association<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b54197 elementor-section-full_width elementor-section-height-default elementor-section-height-default mas-addons-sticky-no\" data-id=\"0b54197\" data-element_type=\"section\" 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