British Film Institute

The Sponsorship Team at The British Film Institute wanted to develop their presentation and other communication skills to help them secure sponsorship more effectively. City Academy was tasked with designing a workshop specifically around the needs of the Sponsorship Team. The specific skills covered were:

- Learning to read your audience
- Presenting with confidence and clarity
- How to get heard (Developing Presence and Impact)
- Negotiation

The effectiveness of role-play in re-creating the tension of difficult conversations was apparent and the team had some thought-provoking discussions around linguistic choices and psychological techniques.  As well as enjoying the role-play, they seemed particularly responsive to the training around reading the audience, overcoming nerves and vocal impact strategies for presenting. The use of the camera and play back were invaluable, with the team finding it very instructive to watch themselves objectively and discover that they were actually masking a lot of their nerves more successfully than they thought.

“I am still amazed how much you managed to pack in to the day and for taking us through with such energy and craft. I have had only positive feedback from everyone and we are already see improvement in the meetings we have had since the training day.”

Liz Muggeridge, Associate Director, The BFI

Following the session the BFI went on to book another full day Presentation Skills workshops for a senior team. The BFI's 'Major Gifts' team are are responsible for winning sponsorship from individual and company donors. These individuals need to excel flexing their approach to suit particular clients and deliver powerful presentations which move the audience emotionally. Objectives here included honing presentation content and delivery, working on new content and using Narrative techniques to engage an audience and maximise impact. City Academy designed a dynamic, enjoyable and tailored full day workshop in central London. Working with a qualified Voice and Business Coach, the small team prepared presentations relevant to their work. We helped identify key narratives relevant to the BFI's key audiences to help construct powerful stories with the ultimate aim of securing funding for the charity.

For more information about our bespoke business training workshops, please call us on +44 (0)20 7042 8833 or email

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