The British Heart Foundation’s business development and account management teams deliver regular presentations to corporate clients.
The charity contacted City Academy for assistance in delivering a communication skills workshop to meet their requirements. A key requirement for BHF was to equip the business development and account management teams with enhanced skills to deliver messages with impact.
Using narrative technique to convey messages is a proven method for cementing information and changing behaviour in an audience. With evidence from neuroscientific research City Academy designed a 3-hour workshop for the client-facing teams to deliver messages with impact.
“Having participated in many workshops during my time in the charity sector, I was really impressed with the fresh approach City Academy bought to our Corporate Partnerships Department away day. The combination of acting expertise and commercial experience from our facilitators is exactly what we need to help us stand-out.”
Colman Cawe, New Business Lead, British Heart Foundation
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