We decided the best way to do this was to move them from the office chair to a director’s chair, taking the Impax Asset Management senior executive team out on a mission to create a film in a day. Each participant was a leader in their respective field and they all felt their specialism required a lot of introspection and dedicated focus - and didn’t necessarily offer them much time for personal growth.
So it was important to be face-to-face and provoke them to work differently, imaginatively, outwardly even. “Creativity can release you from the limitations that the world has constructed around you,” Robert LaSardo said, so with that in mind, City Academy set the team a task to create a trailer in a genre of their choice, from concept to completion, under the guidance of professional filmmakers.
They were given film equipment, taught how to use it and actively involved in all the processes, from pre-production to making it all happen on the streets of Soho. The best way to build relationships with people inside the office, is to build them outside the office after all.
A ‘thriller’ theme was quickly settled upon and the senior executives collaborated to develop characters, plots and film scenes – fluidly switching from one behind-the-scenes role to another and shape-shifting as necessary. They worked together to understand concepts of communication applicable to the silver screen, and transferable to the context of a meeting or a work call - from how to form a message and deliver it clearly to leaving the audience wanting more.