{"id":8204,"date":"2017-08-21T15:11:46","date_gmt":"2017-08-21T14:11:46","guid":{"rendered":"https:\/\/www.city-academy.com\/news\/?p=8204"},"modified":"2025-10-22T16:50:10","modified_gmt":"2025-10-22T15:50:10","slug":"presentation-tips","status":"publish","type":"post","link":"https:\/\/www.city-academy.com\/news\/presentation-tips\/","title":{"rendered":"Presentation tips: creating engaging content"},"content":{"rendered":"

Making an impact in a presentation or a speech can seem out of reach. However, everyone is capable of delivering a show-stopping performance, and in this article we breakdown the first step - creating quality and engaging content - nothing will do more for your confidence than knowing you have prepared effectively.
Follow our four presentation tips to create a bespoke presentation to capture your audience.<\/p>\n\n

\n\n

1. Establish a clear intention<\/h2>\n

Ask yourself two simple questions: What is my goal? And, what message do I want my audience to receive? Establishing a 'through-line' for your speech will keep you on track.<\/p>\n

2. Make it relevant<\/h2>\n

Audiences will engage so much more with your ideas if you tailor your presentation to their interests. Before you get started, follow these four steps:

\n\nResearch your audience<\/strong> - why are they here? What do they care about?
Adapt your approach<\/strong> - keep questioning 'How can I connect?'..'How do I want them to react?'
Mix it up<\/strong> - if you present regularly, think about how you can freshen things up for different audiences and their needs.
Stay on point<\/strong> - clarify your objective, never lose sight of it and shape all of your content around it.<\/div><\/div><\/div><\/div><\/div>

\n\n
\n\t\t\"public\n\t<\/div>\n\n<\/div><\/div><\/div><\/div>

3. Tell Stories<\/strong><\/h2>\n

Your audience will remember the content better if you include stories in your speech.<\/p>\n

Even if facts and figures are important for your content, structure them around a narrative which engages the audience. Try beginning with an interesting fact, a bold claim or by asking them a question. Add points of contrasts, and use anecdotes to break up heavy content and draw attention back to you.<\/p>\n

Beginning. Middle. End.<\/p>\n

4. Slide Rules<\/strong><\/h2>\n

In a presentation your slides are there to help you, but don't let them steal the show. Remember these rules:<\/p>\n

5\/5\/5<\/strong> - no more than five words per line, five lines per slide, five text-heavy slides in a row.
\nPicture this <\/strong>- use images to support your message and keep it light.
\nSize matters<\/strong>- use a legible type size and remember a screen is very different to your monitor.
\nKeep it simple<\/strong> - don't overuse effects to make your presentation more interesting (rely on your content to do this instead.)<\/p>\n

Remember - delivering a convincing presentation or speech that engages the audience is no different to any other type of performance: the only secret is good preparation<\/strong>.<\/p>\n

\n

City Academy are finalists in the CIPD People Management Awards 2017 in the category of Best HR\/L&D supplier. Read more here<\/a>.<\/strong><\/p>\n

City Academy provide presentation training and business writing<\/a> as public courses<\/a> and private tuition<\/a>. We can tailor our training around your needs. To find out more contact business@city-academy.com\u00a0<\/a><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Making an impact in a presentation or a speech can seem out of reach. However, everyone is capable of delivering…<\/p>\n","protected":false},"author":1,"featured_media":8208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[320,130],"tags":[658,656,657,383,313,192],"yoast_head":"\nPresentation Tips: how to create engaging content for your audience<\/title>\n<meta name=\"description\" content=\"Learn how to create engaging content with City Academy's presentation tips - gain confidence by knowing you have prepared effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.city-academy.com\/news\/presentation-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentation Tips: how to create engaging content for your audience\" \/>\n<meta property=\"og:description\" content=\"Learn how to create engaging content with City Academy's presentation tips - 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